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Amtrak: Image
BACKGROUND
Amtrak is the national passenger railroad company of the US.
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BRIEF OVERVIEW
THE ASK: To take a unique product benefit and make a campaign
OPPORTUNITY: Amtrak goes through 46 states
SOLUTION: To show consumers they can reinvent themselves and leave behind their past
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REINVENTION
We found that sometimes people want a chance to be a different version of themselves even if it's just for a day.
Amtrak: Case Studies
CONCEPT
With Amtrak the only baggage you'll have is the kind you can carry.
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THE FINAL DESTINATION
Executions
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Amtrak: Pro Gallery
Amtrak: Text
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